Transformation Diagnosis & Delivery Design
Establish whether a transformation can deliver what is expected, under what conditions and how delivery must operate before further commitment makes the choices more expensive.
Explore this serviceAkzoNobel · Case study
Global Transformation Recovery and Rollout
Recovering a multi-supplier transformation and establishing a repeatable B2C rollout model across more than 40 markets.
- Programme recovery
- Global rollout
- AI-enabled commerce
Context
The transformation environment
AkzoNobel was expanding from its traditional B2B model into a digitised B2C customer experience. The transformation spanned digital commerce, ERP, CRM, mobile applications, customer platforms and international rollout across EMEA and APAC.
The challenge
What had to be resolved
Multiple suppliers and onshore and offshore teams were delivering connected components without sufficient integrated control.
The B2C proposition required new customer journeys, operating capabilities, data flows and retailer integration alongside established B2B operations.
More than 40 markets required coordinated localisation, dependency management, readiness and governance visibility.
The response
How Tawose Group addressed the challenge
- 01
Reconstruct delivery reality
Re-established the programme baseline across technology, suppliers, costs, dependencies and market commitments, then reset governance and accountability.
- 02
Mobilise the B2C transformation
Led discovery and transformation planning connecting web, mobile, commerce, CRM, ERP, customer data and operational change around the end-to-end customer journey.
- 03
Create repeatable global rollout control
Established integrated localisation, sequencing, dependency and readiness controls supporting rollout across more than 40 EMEA and APAC markets.
- 04
Deliver AI-enabled customer experience
Supported the Dulux Room Visualiser, enabling customers to upload room or exterior images, explore colour choices in context, create accurate shopping lists and connect selections to retailers or B2C checkout. The proposition also integrated with Oculus Rift and contemporary environment-simulation technology.
Value created
What changed
Restored an integrated baseline, delivery control and supplier accountability across a fragmented transformation environment.
Established a repeatable localisation and market-readiness model supporting rollout across more than 40 EMEA and APAC markets.
Enabled the strategic expansion from a traditional B2B model into integrated B2C customer journeys spanning visualisation, product selection, retailer connection and checkout.
Reduced customer uncertainty and avoidable colour-selection errors while supporting stronger conversion and fewer preventable returns.
Created a reusable international rollout capability that could be applied consistently across markets, suppliers and release waves.
Leadership approach
Engagement leadership
The engagement brought business, technology, suppliers and markets together, combining programme-level governance with detailed intervention in rollout, integration and customer-journey constraints. The approach created executive visibility while keeping delivery teams accountable for shared outcomes.
Engagement led byTayo Tawose, Founder and Principal Transformation Lead
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