Enterprise Transformation and Operating Model Design
Translate strategic ambition into an executable transformation and sustainable future state.
Explore this serviceAkzoNobel · Case study
Global Transformation Recovery and Rollout
Recovering a multi-supplier transformation and establishing a repeatable B2C rollout model across more than 40 markets.
- Programme recovery
- Global rollout
- AI-enabled commerce
Context
The transformation environment
AkzoNobel was expanding from its traditional B2B model into a digitised B2C customer experience. The transformation spanned digital commerce, ERP, CRM, mobile applications, customer platforms and international rollout across EMEA and APAC.
The challenge
What had to be resolved
Multiple suppliers and onshore and offshore teams were delivering connected components without sufficient integrated control.
The B2C proposition required new customer journeys, operating capabilities, data flows and retailer integration alongside established B2B operations.
More than 40 markets required coordinated localisation, dependency management, readiness and governance visibility.
The response
How the transformation was integrated
- 01
Reconstruct delivery reality
Re-established the programme baseline across technology, suppliers, costs, dependencies and market commitments, then reset governance and accountability.
- 02
Mobilise the B2C transformation
Led discovery and transformation planning connecting web, mobile, commerce, CRM, ERP, customer data and operational change around the end-to-end customer journey.
- 03
Create repeatable global rollout control
Established integrated localisation, sequencing, dependency and readiness controls supporting rollout across more than 40 EMEA and APAC markets.
- 04
Deliver AI-enabled customer experience
Supported the Dulux Room Visualiser, enabling customers to upload room or exterior images, explore colour choices in context, create accurate shopping lists and connect selections to retailers or B2C checkout. The proposition also integrated with Oculus Rift and contemporary environment-simulation technology.
Value created
What changed
Restored control and accountability across a fragmented multi-supplier environment.
Established a scalable model for internationalisation and market readiness.
Enabled the strategic expansion from a traditional B2B model into integrated B2C customer journeys.
Reduced customer uncertainty and avoidable selection errors while supporting conversion and fewer returns.
Leadership approach
Governance with direct intervention
Tayo led across business, technology, suppliers and markets, combining programme-level governance with detailed intervention in rollout, integration and customer-journey constraints. The approach created executive visibility while keeping delivery teams accountable for shared outcomes.
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